MasterCracks needed a personalized landing page for each one of their sponsored figures, known as cracks. Mexican football stars like Rafa Márquez, Carlos Salcido, Pavel Pardo, Oswaldo Sánchez, Jared Borgetti, Norma Palafox, Charlyn Corral and Jo Canales, personal trainer for F1 pilot Sergio “Checo” Pérez.

Each landing page has a personalized copy, the crack’s signature and picture, leading to a CTA for subscribing to the app. To complete the personalized experience, the sign up process includes a small questionnaire on the user expectations and goals for using the app, asked in first person with the image of a crack.