Visual concept for the campaign “Online Photography Experiences” by phloc. The campaign concept was to show professional photographers sharing their knowledge, experience, and photos in these workshops and webinars.
The Online Experiences were divided in 4 categories “Local Experiences, Online Experiences, Hands on at Home, Photography for Non Photographers and Capture the Planet”. Each design intended to show the photographer with a collage of elements of the assigned category. The inspiration for the visual campaign was a Pop Art collage with hyperbolic metaphors, mixing digital and real world elements, as well as the phloc’s pinpoint element.