phloc was a startup focused on a shared economy marketplace for photographic experiences. Tours and workshops guided by expert photographers around the world, building the biggest community of local photographers. I designed the UI for the marketplace platform and work constantly on its iterations and improvements. Checking constantly Hotjar Metrics and analytics, as well as heuristic tests.
The UI was designed following best practices from other competitors like Airbnb and With Locals, who also offer experiences around the world, but we also added specific information regarding photography, like iconography for the different times of the day an experience was held, like sunrise, midday, sunset and night. This information is relevant for photographers since it affects the final result of a picture and the overall experience.
The design included a login that splits on guest and phlocal (service provider) that goes to a different dashboard for each.
The design included a login that splits on guest and phlocal (service provider) that goes to a different dashboard for each.