I created the visual concept for the campaign “Discover through a professional photographer” for phloc. The idea was to promote phloc’s tours of the main categories of photography, like Landscape, Urban, and Architecture, through the experience and knowledge of phloc’s professional photographer tour guides.
An example of the copy for the Facebook and Google ads was “Discover landscape through a photographer”. With that in mind, I was inspired by the phrase “through a photographer” and how well this fits into the design trend of double exposures. The background color and shape is phloc’s logo element used for contrast.