Is this time of the year again! Pantone has presented the color (this time colors) of the year for 2021. The online event on December 10 gathered creatives from all industries, expectant to this upcoming year trend.Pantone is definitively a giant in the industry, it was established during the 1950s as the printing organization in New York, however, is presently situated in Carlstadt, New Jersey. Since 2000, it has picked a colour of the year chosen from a pattern anticipating research performed by the Pantone Color Institute. The yearly colour, which is declared every December, is picked depending on “what is occurring in our worldwide culture at a minute in time”.
PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating, were chosen as color guide for this 2021, “A marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting”. According to Pantone.
“To arrive at the selection each year, Pantone’s color experts at Pantone Color Institute comb the world looking for new color influences.”
This selection by the Pantone Color Institute will translate into fashion, beauty, home interiors, and the world of design. This year came also with an interactive filter for Facebook and Instagram, showing also that interactives are still on the rise.